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Online Video Publishing Platform

Published 03/29/2012 and rated Ratingstars4 4 out of 5 stars
by Shel Gatto
What can you use the app for? is a video management platform that lets users curate content on their web pages. The application lets the user refine the content to their specifications so it doesn’t intrude on the website’s existing layout or branding. Users can filter and organize video play lists and search for new videos that they may want to include. The application includes analytics statistics so users can see how many visitors are viewing their pages and videos, percentages and which videos rank the highest among visitors. User engagement metrics and embedding location stats are also monitored. Multiple upload methods can be supported as well as user contributed video content. The Magnify website provides a wealth of information and documentation to help users learn about its services and how to benefit from video content. screenshot
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What is the history and popularity of the app? was founded in 2006 by Steve Rosenbaum. The application has been mentioned on popular resources across the web, including Users appreciate the flexibility and simplicity of the site. Anyone can set up a collection of videos for any purpose and manage visitor access, viewing stats and monetization with one application. The service provides a better level of control without over complicating the process. has received some criticism from users, claiming that it is essentially a clone of other video curation services.

What are the differences to other apps? offers many features that other video services provide. The application is an appealing alternative because it provides a good level of user control as well as a number of stat monitoring tools. Users can add the Magnify This button to their browser to instantly add videos from third party sources to their channel. Multiple editorial rights allow users to collaborate on sites that utilize’s services.

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How does the web app look and feel to use? blends professional design with just a hint of fun personality. An orange logo, complete with magnifying glass, spices things up along with sleek banner and logos. Without these elements, the site would be plain. The user interface retains a similar style by adding the same fun designs against a clutter-free layout and light background. Users can easily focus on their video curation efforts without any visual distractions getting in the way.

How does the registration process work?

A new user can create an account by clicking the “Buy” button at the top, right side of the website. Doing so takes the user to the subscription page. After selecting the button that corresponds with the user’s preferred subscription plan, the site asks the user to select a page view package. The third step requires an email address, password, channel name, terms of service agreement and optional link to the user’s existing website. After completing the Captcha code, the user can submit the form and begin setting up their video channel.

What does it cost to use the application? offers users two subscription options. The first is the Lite subscription which includes content management platform access, video management tools, embeddable players and widgets, user contributed content support, ad manager tools, social media and community tools. The second is the Enterprise plan which upgrades to include advanced analytics, ad network integration, SEO, single sign on API and channel API access, live support, multiple file upload, unlimited public library and unlimited video uploads. The Lite plan is available in two package choices which come in four page view options. The Lite package with ad share splits ads 50/50 between the user and Magnify and starts at $9.95 per month for 1,000 page views and goes up to 25,000 page views for $224.95 per month. The ad buyout package allows users to control 100% of ad opportunities and starts at $14.95 per month for 1,000 page views and goes up to $249.95 per month for 25,000 page views.

Who would you recommend the application to? is a valuable tool for anyone who wants to add curated video content to their website. The application includes a wide range of tools. Users can monetize videos with ads, subscriptions or ecommerce while bookmarking new videos with the Magnify This bookmarklet. The application also provides a good level of control with visitor viewing options and other settings. The price gets rather steep, so small businesses and new website may want to stick with a lower end package until they begin to generate profits and/or traffic.

  • Search for videos to include on web pages
  • Work with multiple upload locations and user created content
  • Refine video size to match website needs
  • Monetize videos with ads, subscriptions or ecommerce tools
  • Built in analytics help users monitor video popularity
  • User access controls are included video

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